Over 16 years experience with web site production, design, content creation, training and maintenance
- Web production management experience from initial concept to final implementation, with attention to detail and the big picture
- Promotional and journalistic copywriting and editing
- Cross-functional and virtual team management and training
Click here for portfolio
- Adobe Creative Suite, including Flash production
- Variety of content management systems, including Interwoven's TeamSite, BroadVision One-to-One and familiarity with Drupal and Joomla
- Can hand-code HTML, CSS, XHTML, JavaScript, some PHP and XML
Web Designer, Bio-Rad Laboratories, Hercules, CA: September 2008-present
I create and maintain pages and content for the domestic and international versions of bio-rad.com in the Life Science Research, Process Separations and Life Science Education areas. Highlights:
- In 2008 and 2009, I worked with managers and editors on the content redesign and migration of the domestic web site. I developed the html, created and optimized graphics, edited copy and managed production for the product and SKU descriptions, specifications, thumbnails and the 700+ product overview pop-ups that use jQuery.
- In January 2011, I was a key member of the Marketing Communications team that built content with eBusiness to launch the 2.0 version of our domestic site, which included more in-depth SKU descriptions and specifications and content for faceted search.
- I helped edit the style guide for our design team
- I train new designers on our CMS’s (TeamSite and BroadVision One-to-One) production and migration processes
- I manage and implement the posting and removal processes for thousands of FAQs for the domestic and international sites
- I continue working with internal clients to develop new pages and maintain content on the domestic and international sites, including Flash pieces on the landing pages, video and other Flash presentations, on time and within budget
Owner, Moss Web Productions, 2003-present
I work with primarily individuals and small companies to create and redesign web sites — from planning, conceptualization and architecture to final deployment and maintenance. Tasks include:
- Finding and meeting with prospective clients and putting together initial bids
- Developing Creative Briefs/Statements of Work for projects
- Managing the overall production process, including client expectations, external vendor management, if applicable
- Designing and creating design and CSS for templates
- Writing, editing and gathering/creating content, optimizing for SEO
- Developing the code and final QA
- Setting up the site on designated host and maintaining the host/domain relationship
- Integrate social networking elements to web sites, particularly Facebook
- Subsequent training on the CMS (including Drupal) and training documentation, if applicable
See http://www.mosswebpro.com
Web Producer, PeopleSoft, Pleasanton, CA: 2001-2002:
I created and maintained the product pages on PeopleSoft.com for the Financials, Customer Services and the new Enterprise Service Automation product lines. Highlights:
- Worked with product marketing, direct response, design and development teams to support new products and campaigns on the web, from concept to execution
- Wrote and edited home page stories for the above product lines, working with product managers
- Held key role in developing standards for online demos (HTML and Flash), managing vendors and internal developers and designers, eventually bringing production in house, and therefore, the costs down
- Regularly provided strategic roadmaps and metrics to marketing, and developed standards for metrics delivery
- Was part of team that migrated the site to a new design and content management system (TeamSite)
Producer, Netscape Communications, Mountain View, CA 1999-2001
I managed production -- from conception to launch -- for Netscape
Community products. Maintained schedules for design, engineering and QA,
and communication between Netscape and its partners for launch and maintenance.
Highlights:
- Led a site-wide redesign and cleanup, working with the producers of 16+ channels
- Worked with design, marketing, and AOL core engineering to launch Message
Boards
- Coordinated efforts with marketing, design and engineering to launch Netscape
Instant Messenger 3.0 and 4.0
- Launched Chat as the flagship Netscape Community product, using AIM-based
chat
- Helped launch the co-branded Net2Phone 1.0 and 2.0, managing the design and
QA, and edited 50+ support/FAQ pages
- Worked with design and the partners' marketing and core engineering teams,
and helped with usability testing to launch Netscape Calendar. I then worked
with the AOL core technology team to retool the product as WebCalendar
Internet Project Manager, Electronic Arts, San Mateo, CA 1997-1998
I managed the site production and maintenance for EA Games, Maxis and Bullfrog.
Duties included working with product managers and producers to obtain content,
and determining project scopes, writing creative briefs, and managing schedules
for marketing, design and engineering. Highlights:
- As the first Internet Project Specialist at EA, Developed a scheduling process
that kept production on track.
- Developed a metrics reporting system, training other Project Managers on the
process
- Started EA Extra, an e-mail to 100K+ customers
- Created 12 sites, including the 357-page Maxis site redesign, which had an
18% visitor increase in two months
Online Content Specialist, Maxis, Walnut Creek, CA 1994-1997
Created and managed content and design on the site and online services for this
game company. Highlights:
- With limited resources, created the Maxis/SimCity Web sites in 5/95, which
garnered major press coverage and industry awards
- Worked with product managers and producers on their products' site strategies,
and implementing promotions, ensuring they were within budget
- Maintained relationships with on-line magazines, commercial services, and
newsgroups
- Developed activity and revenue reports, analyzing product and industry trends
- Edited and produced five newsletters
- Within one year, the Maxis Store's revenue was 26% of total direct sales and
4% of total sales, exceeding its goal by 25%.
Other
Projects Include:
Bachelor of Arts, University of Arizona, Tucson, Arizona
Degree: Media Arts (Radio and Television)
Other Training:
- Project Management, Franklin-Covey
- Writing for the Web, Lynn Lyons-Binch
- Web design and marketing, Stanford University's Alumni Association
- Interwoven’s TeamSite (at PeopleSoft and Bio-Rad)
- CGI, Flash, CSS/XHTML classes through Ed2Go